13 January 2010

Pandora’s Box

  Many music fans with high speed Internet already know of the vast streaming audio choices the web offers. Today I am listening to Pandora radio. The service is awesome and it is free; you can tailor according to your own tastes. Type in your favorite song or artist and, voila, it chooses a mix of selections especially for you with very minimal ads. To me; as soon as most Americans have a computer, Wi-Fi or WiMax receiver or web enabled cell phone, traditional radio is dead. That may be sooner than most people think. I hardly ever listen to AM or FM for anything more than news or the occasional talk show. I suspect many others have similar listening habits. Unfortunately, the market cannot withstand the infinite choices available and needs to be sifted because no company can make money when the audiences are so diluted. When any average 16 year old can start an on-line radio station in his basement and can pull away just one listener from more traditional media who knows what kind of Pandora’s box we’ve opened.

Stay tuned

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